All of Austria says mjam
In the midst of the pandemic, Demner, Merlicek & Bergmann / DMB. had the pleasure of presenting mjam, a crisis-proof new client who is also innovative and growth-oriented.
As a food delivery service, mjam has already been able to position itself well in urban Vienna. To further this stance respectively to the growing competition and above all, to include rural areas outside of Vienna as new target markets, mjam placed an order with DMB. A comprehensive campaign with the slogan "All of Austria says mjam" was freshly delivered on time.
Online as well as on TV, HF, Print and OOH you can see where and when Austria says „mjam“. A Viennese student says „mjam“ to a hungover breakfast burger just as the older couple in Vorarlberg says „mjam“ to tacos at their romantic dinner. The campaign playfully expands „mjam“ from an urban lifestyle to a simple enjoyment for the whole of Austria. Even a priest says „mjam“ to the last judgment as he enjoys his maki.
In a nutshell, the campaign demonstrates the huge variety that mjam offers its customers and its ability to satisfy everyone, all over Austria, with every taste.