Have a good time!

In the middle of the COVID-19 crisis, DMB. launched a new, communicative corporate presence for MERKUR. Under the banner of “Have a good time!" all of Austria was invited to kick back and enjoy life again.

Especially in these unprecedented times, we are rediscovering the value of things that we usually take for granted. That’s reason enough to open the eyes of consumers and encourage them to savour every moment – big or small.

Whether it's a family meal together, a well-deserved lunch break, a road trip, or a bite into a deliciously juicy melon – the campaign gives room for relishing the simple things in life and takes viewers from one pleasurable moment to the next.

The campaign’s call for action culminates in the promise of finding the best environment for daily delights in the MERKUR markets. MERKUR has always done its best to make the pleasures of life enjoyable for everyone – with fresh quality, a wide range of products and competent service.

In a concerted rollout via TV and radio, posters, Citylights and Digilights, online TV, social media and at the POS, the campaign will send a culinary message to all those who want to have a good time again – thereby keeping in tune with the times.

In a concerted rollout via TV and radio, posters, Citylights and Digilights, online TV, social media and at the POS, the campaign will send a culinary message to all those who want to have a good time again – thereby keeping in tune with the times.