A new design for the Stieglbrauerei

With the redesign of the packaging, DMB. created an unforgettable identity representing the power and strength of the brand. The aim of the relaunch was to strengthen the „Stiegl-Golbräu“ and it’s identity as „The Original“. Importance was placed on greater visibility and clearer recognition of the brand.

Design elements such as the well-known logo and the color red, became the focal point. DMB. then applied the developed master design to the core product range in order to emphasize that the products belong together. In addition to the bold brand color red and the company logo, the essential brand values are also communicated on the labels, including the statement „private since 1492“ and the quality promise "Brewing Art at the Highest Level", signed by the owner Dr. Heinrich Dieter Kiener.

The three classics "Stiegl-Goldbräu," "Stiegl-Pils," and "Stiegl-Paracelsus Bio-Zwickl" were the first to debut their new looks at the relaunch. The rest of the core range will follow them one by one.

With its new look, however, Stiegl is not only showing itself to be innovative, but also sustainable: following the conversion of the Goldbräu labels to 100% recycled paper in September 2019, all new labels for the 05-liter bottles will be produced from recycled paper effective immediately. These have a 26% lower carbon footprint. In addition, the use of recycled paper fibers saves approximately 49% water within the paper production.