Demner, Merlicek & Bergmann with tasks for NESPRESSO
DMB. announces more new business: the agency has been hired by NESPRESSO to head their Austria-wide sustainability campaign.
With ambitious goals, NESPRESSO pledges to do its part for the environment: the capsules are nearly all infinitely recyclable yet by next year, all capsules for home use will be made from 80% recycled aluminium. Furthermore, the company is committed to becoming completely carbon neutral. NESPRESSO wants to show that sustainability is a matter of course for the company and has thus made use of a stylistic device (read: “what else” campaign) that is deeply rooted in the brand DNA: asking questions. The answers can be found in NESPRESSO's attitude and are given under #noquestion.
The campaign can currently be seen and heard on the radio, in out-of-home advertising and in online ads. A branded content format with target group-specific influencers completes the package.