XMAS AIRSENTIALS® – BUY NOTHING, CHANGE SOMETHING
Christmas is the most wonderful time of the year. And the most hectic. Because every year the race for the right gifts starts.
But we don't need most of it. Every 5th gift is exchanged after Christmas. And while we are annoyed about the tenth pair of socks, other people don't even have a single one. We wanted to use the annual DMB. Christmas campaign to encourage people to rethink. With gifts that reflect the true spirit of Christmas: The X-Mas AirSentials. The special thing about them: nothing. Air, to be precise. Fashion, jewelry, accessories, gadgets, guitars. Everything made of 100% air. Absolutely sustainable and absolutely sensible. Because the purchase value went 1:1 as a donation to the UNHCR (The United Nations High Commissioner for Refugees) to help people in crisis areas. And so that the loved ones don't go completely empty-handed, the purchased gifts could also be sent digitally. In this way, everyone could do something good without changing their habits and thus bring joy to people who would otherwise have little of it.
The airy gift could be "ordered" directly at www.airsentials.shop and sent to their loved ones with Christmas greetings