The chemical industry offers a lot of innovative solutions that make our lives easier on a daily basis. That is why our campaign reads: There is a formula for everything.

Even for a revolution in safety in skiing.

Together with the Chemical Industry Association,

DMB. developed what is probably the safest ski helmet in the world.

Thanks to its electroluminescence, LIGHTHELMET is able to emit different light signals, depending on

the situational requirements the mountain has in that moment.

We were supported by Olympic medallist Thomas Morgenstern and Nuno Maulide, Austria's scientist of the year – and made the LIGHTHELMET shine across all media throughout Austria.

The most revolutionary ski helmet in the world.