XXXLutz: The Putz Family Kicks Off the Song Contest

As part of the major store reopenings in Wörgl and Mistelbach, XXXLutz, together with Demner, Merlicek & Bergmann / DMB., is launching an extraordinary new campaign centered around the Putz Family, this time with a very special mission: winning the Song Contest – or at least coming close.

Backstage at the reopening event in Wörgl, a bold idea is born: their original song sounds so good that it could almost win the Song Contest. No sooner said than done. In a series of humorous spots, the Putz Family works tirelessly to perfect their big performance – with support from several well-known personalities: Ross Anthony fine-tunes the choreography and stage presence, Simone Stelzer provides vocal coaching, while Adi Weiß takes care of the perfect look during costume rehearsals.

True to the tongue-in-cheek spirit of the entire campaign, the Putz Family remains faithful to its playful credo: “We may not win the Song Contest, but we’ll win the hearts of the Austrian people.”

With this unique production, XXXLutz combines entertainment, event flair, and brand messaging in true XXXL style – once again delivering a bold, attention-grabbing appearance.