XXXLutz "election campaign" ends in massive election call

Every five years, the National Council elections are regarded as the most crucial moment for shaping the country's future direction. Instead of fostering a culture of discussion and professionalism, one sometimes gets the impression that this is not necessarily a confrontation between dignitaries. XXXLutz humorously captured this in a “musical kindergarten campaign“ created by Demner, Merlicek & Bergmann / DMB., where a children's song transforms into an election call, making the advert the 'Talk of the Country.'

In recent weeks, amid sharp caricature of the election campaign, XXXLutz has seized the heightened public attention to deliver a powerful message in the final lines of the song: “… on Sunday, we vote!“

This democratically significant message, presented with the full strength of an XXXLutz performance, is likely to reach and resonate with more people than other appeals that come with a raised index finger.