The Vienna Tourist Board adds another prestigious account to DMB.’s client portfolio, representing one of Europe’s best-known destinations. Once again, the account win reflects the agency’s strategic expertise and further strengthens its work in the fields of public institutions, location marketing and international brand management.
Vienna enjoys an excellent global reputation as a leading destination for culture, conventions and tourism. This places high demands on communications that sharpen the city’s profile, engage international target audiences and clearly position Vienna in the global competitive landscape.
Marcello Demner, Managing Director of DMB.: “Especially in tourism, communication is one of the key factors in not only making cities visible, but also building an emotional connection with them as unique destinations, positioning them as desirable places to visit and creating lasting differentiation from international competitors. Vienna is one of Europe’s strongest destinations – and we are delighted to support the city with our communications expertise.”