#careforeachother Wiener Städtische starts with a new campaign.

These are challenging times that we are all experiencing right now. The pandemic continues to have a firm grip on Austria, and the necessary measures to contain the viral disease have become part of everyday life. And the "new reality" is affecting more and more people.

"Especially in this challenging phase, it is important to pay special attention to and care for each other", Mag. Sonja Steßl (CEO Wiener Städtische) commented on the core of the new campaign, which can be experienced from now on under the title #fürandersorgen.

In the center the history of a boy, who comes despite constant refusal by a classmate, in the crucial moment to the assistance.

"Our #füreinandersorgen campaign brings Wiener Städtische's brand promise - we want to have your worries - to the point. Even in difficult times, we are a stable and reliable partner for our customers - both digitally and personally throughout Austria," says Robert Lasshofer, Managing Director of Wiener Städtische Versicherung.

The story is musically framed by a very special version of the cult song "I'll stand by you" by the British rock band "The Pretenders".

The song was newly arranged, rehearsed and recorded by the Children and Youth Choir of the Vienna State Opera.

The campaign #füreinandersorgen, which was developed by the creatives of the agency Demner, Merlicek & Bergmann / DMB., can currently be seen on television throughout Austria and is reinforced by a radio spot, online advertising formats, social media ads and print ads.