Vienna Energy and DMB. bring E-Mobility into Everyday Life with a New Campaign

Vienna is showing how modern mobility works. With the campaign “Vienna Charges Differently”, Wien Energie and DMB. position e-mobility as a natural part of urban everyday life. The focus is not on a distant future, but on the reality of today: e-mobility is simple, accessible, and affordable.

The campaign directly addresses common concerns such as high costs, complicated charging, or insufficient infrastructure and responds with a fresh perspective. Instead of relying on traditional arguments, it demonstrates how seamlessly e-mobility already fits into daily life. At the heart of the campaign is Vienna’s extensive charging network, presented as the reliable backbone of everyday electric mobility.

An emotional highlight of the campaign is the song “Vienna Charges Differently”, inspired by the iconic Falco track “Junge Römer”, creating strong recognition and local appeal.

The campaign is currently running across OOH, digital, print, radio, and newsletter channels.