Wien Energie and DMB. bring E-Mobility into Everyday Life with New Campaign

Vienna is showing what mobility looks like today. With the “Wien tankt anders.” campaign, Wien Energie and DMB. are putting e-mobility at the heart of everyday city life. The focus is not on the future, but on today’s reality: e-mobility is simple, widely accessible and affordable.

The campaign directly addresses common concerns around e-mobility such as high costs, complexity and insufficient charging infrastructure with a clear point of view. Rather than relying on conventional arguments, it shifts the perspective and shows just how easy e-mobility can be in everyday life. Vienna’s extensive charging network plays a central role, highlighting the reliable infrastructure already in place.

The campaign song, “Wien tankt anders”, adds an emotional dimension. Based on the familiar melody of Falco’s “Junge Römer”, it gives the campaign a distinctive and instantly recognisable sound.

The campaign is currently running across OOH, online, print, radio and newsletters.