NEW BUSINESS: DMB. drives VW

DEMNER, MERLICEK & BERGMANN/DMB., experienced in the communication of car brands, will in future drive VW. In the competition against digital agencies, DMB. was able to convince those responsible at VW Austria of its competence in the digital sector.

Eva Strasser, Marketing Manager Volkswagen Passenger Cars: "As Austria's No. 1 car brand, we rely on DMB. In the age of digitalization and e-mobility, in which the entire automobile world is being reinvented, we need a particularly strong partner in the digital sector who understands and supports our transformation.

This success was achieved by a team led by the new head of consulting Jürgen Vanicek and Michael Lorenz: Lorenz joined DMB in the middle of the year as Head of Creative Content. He has already gained experience in this position in Germany at agencies such as fischerAppelt and BBDO Group Germany, where he was responsible for Bayer, BMW, Daimler, Deutsche Bahn, Postbank, Landesbausparkasse and o2/Telefonica, among others.

Melanie Rönnfeld, COO at DMB..: "We are delighted that Michael Lorenz's debut is immediately crowned with such success. Someone with his know-how and standing is a real enrichment for our agency and will expand the range of services for our customers enormously".

DMB. starts in November with the social media support of VW Austria.