Vöslauer x DMB.

It's time for change again! After a successful first year, the Vöslauer campaign continues its journey under the motto "VeränderJung" and enters the next round – this time with new, inspiring talents.

"Our goal remains to open people's eyes to the positive effects of sustainable living and to ensure that tomorrow we still have a world in which we all want to sustainably #jungbleiben (#stayyoung)," explains Yvonne Haider-Lenz, Head of Marketing, Corporate Communications, and Innovation at Vöslauer.

Part of the new team are Nike van Dinther, one of Germany's most well-known bloggers and podcasters, as well as Austrian rapper Keke, a pioneer in the body positivity field. Isis Maria Niedecken, a painter and model from Germany, brings joy and color to the walls with her vibrant art. Luca Bonamore, an LGBTQIA+ ambassador and performance artist from the Austrian dance scene, is also on board. Eric Asamoah, a rising star in the international photography scene, captures the beauty of the world with his soulful style. Together, they represent the transformation embodied by the VERÄNDERJUNG campaign.

Magda Pichler, Head of Communications at Vöslauer: "Together with each hero talent, we have developed deeper content pieces. This allows us to meet the specific needs of our broad target audience and ensure that VeränderJung can truly happen everywhere."

The continuation of the campaign, created by Demner, Merlicek & Bergmann/DMB. and broadcast by Media1, has been airing on TV since March 31st and will launch online and in outdoor advertising (OOH) on April 7th. It will be visible on hundreds of citylights, digiscreens, and infinityscreens. Vöslauer and DMB. once again take us into the world of staying young and invite us to actively contribute to a more livable future.