A new Darbo syrup makes its debut: Sicilian lemon

The new summer fruit syrup Sicilian Lemon isn’t the only exciting news for Darbo, as they debut their first implementation of an Out of home campaign, together with Demner, Merlicek & Bergmann/DMB. and Media1.

City lights, posters and DigiScreens found on the streets of Vienna awaken the desire for a fruity refreshment and an intense enjoyment of Darbo. The lemon-yellow theme, the illustrated ornament by Thomas Paster, pictures of sliced lemons and the Darbo fruit syrup in its unmistakable bottle, lets you dream of hot summer days in Italy. Of course, in the well-known dreamy style of Darbo.

Darbo, DMB., Media1 and Gewista are thrilled about their first joint OOH campaign.

Klaus Darbo: "We are constantly developing new fruity products, which are introduced to customers together with the help of DMB and beautiful images reflecting the world of Darbo.”

Mariusz Jan Demner: "For the first time, we have not only implemented spectacular TV commercials for our long-standing client Darbo, but also an Out of Home campaign for a brand-new product designed entirely in the style of previous campaigns. We are able to introduce a Mediterranean breeze through the hot streets of Austria."