DMB. Try Pago

Further New Business for DMB.
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21.7.2021 — Out of Home, Citylight

The fruit juice manufacturer Pago has big plans for its products and has asked Demner, Merlicek & Bergmann/DMB. to take on some interesting tasks. According to the motto "Try something unusual. Try something different. Try Pago." the experienced agency has put the traditional Austrian brand via a campaign in a new light.

Pago's success story began in 1888 with the idea of drinking liquid fruit. Since then, Pago has repeatedly offered intensive and unique drinking enjoyment with new and innovative flavours. After the challenging Corona year, the aim is to get back on track and put the brand on an even more enjoyable course for the future.

First impressions of the new look can be seen with the launch of new flavours, Dragonfruit Pink Guava and Red ACE, and an OOH campaign designed by DMB. Citylights and posterlights on the streets of Austria display two eye-catching colorful subjects. The unmistakable Pago glass bottles are found in a world of color that shows the fruits of the new flavours. Charming details, such as the fan, that reminds at second glance of a blood orange, accomplish this idea brilliantly.