One more X at XXXLutz
One more X at XXXLutz
True to its XXXL brand essence, XXXLutz has always offered the largest selection at the best price. Now it offers even more - in fact, an "X more". An X more in deals, service, brands and selection. For this reason, the number one on the local furniture market, in the current campaign of DEMNER, MERLICEK & BERGMANN/ DMB. even changes its claim: "Our XXXLutz. One more X for life".
In various spots, the additional X is illustrated. Thus, XXXLutz offers an X more in brands, which takes a little longer to list, or an X more in service, which makes your jaw drop, an X more in selection, which leaves nothing to be desired, and an X more in unbelievable offers.
The campaign was implemented by DMB. together with Film Factory and Media1.
To the spots: