Breaking down prejudices, building trust and making e-mobility tangible: With the new information campaign “No More E-nxiety!”, the Federal Ministry for Innovation, Mobility and Infrastructure (BMIMI) and Demner, Merlicek & Bergmann / DMB. take a pointed approach to the mobility transition.

At the heart of the campaign are the so-called “E-nxieties” – personified worries that represent common concerns about electric cars: limited range, a lack of charging points or long charging times. With humour and relatable everyday situations, the campaign addresses these uncertainties while simultaneously dispelling them. The goal: to establish e-mobility as a natural part of everyday life in Austria and encourage more people to make the switch.

Across TV, radio, OOH and online, the campaign shows that e-mobility has long since arrived in Austria – with around 40,000 public charging points, an average real-world range of 400 km and modern fast-charging technologies.