Gutmann Private Bankers: Brand Act in a large dimension

In early summer, Bank Gutmann, Demner, Merlicek & Bergmann / DMB. & Media1 prepared the ground for a spectacular stunt in the immediate vicinity of Vienna Airport. The result can now be experienced - on the largest advertising space in the country.
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16.7.2024 — Out of Home

At the beginning of the year, Privatbank Gutmann, in collaboration with with DMB., launched its new campaign centered around the slogan, "Time for a good private bank." Now, the brand has once again surprised with a sensational brand act.

To illustrate that Gutmann's private bankers help every fortune flourish, the brand cleverly planted its message on a 10.2-hectare field. This unique advertisement is positioned directly in the flight path of Vienna Schwechat Airport, perfectly targeting their intended audience. Almost six million seeded plants ensure that the lettering is flawlessly visible from a height of 35 meters. In this way, passengers are reminded of the private bank's advantages every time they take off and land.

“The new brand act represents the core of our message: personalized investment leads to natural growth,” says Marcel Landesmann, CEO of Gutmann.

Marcello Demner, Managing Director of DMB., adds: “With this current stunt, we are generating significant awareness for the brand and demonstrating in an unparalleled way how a private bank can stand out in its field.”

There is still time to watch this extraordinary OOH ad continue to grow until September.