DMB. puts HARTL HAUS Centre Stage as a True Masterpiece

With its new campaign for HARTL HAUS, Demner, Merlicek & Bergmann / DMB. continues the consistent brand-building efforts of recent years, taking the established creative concept into a new, emotionally charged dimension. Under the claim “Dein Meisterwerk aus Meisterhand”, the 2026 campaign focuses on what has defined HARTL HAUS for 129 years: the people behind its quality.

Following the 2024 launch of the “Meisterhand” campaign, which focused on craftsmanship and expertise, the brand is now taking the next logical step: transforming the idea of master craftsmanship into that of a personal masterpiece.

At the heart of the new campaign are HARTL HAUS employees themselves, taking on the leading roles. They embody HARTL HAUS’s leadership in quality and demonstrate that every home is the result of genuine passion, precision and experience. HARTL HAUS itself is presented on a theatre stage as a masterpiece, making the house the commercial’s second leading character. In this way, the campaign brings together two key messages: the highest standards of craftsmanship and the utmost appreciation for the people who make them possible.

The campaign was produced in collaboration with PPMNext.