DMB. and Media 1 develop 'Corona Brand Sprint’
The world is standing still and so are many brands.
The corona pandemic has also affected the advertising industry. The economy is facing enormous challenges. Every company is called upon to rethink its structure, working methods, priorities, and also its budgets.
"Few know how to say something of importance. But one thing is clear: those who communicate credibly and with the right attitude stand to gain from it. Those who do nothing or do the wrong thing have a lot to lose”, says Katharina Schmid, head of strategy at DMB., about the relevance of using appropriate communication during the crisis. In order to understand exactly how brands have to adapt to the crisis now and how they can prepare for what’s next, DEMNER, MERLICEK & BERGMANN and Media 1 have conducted in-depth studies and developed special workshop formats. The workshops were designed in such a way that they could be done from home via a video call. With the "Brand Sprint Co Vadis", DMB. is offering its clients a strategic guide through this difficult time. "To ensure that brands and companies did not falter, relevant brand mindsets in times of corona were developed in cooperation with Media1 on the basis of international, much-discussed and specially collected studies, reports and analyses," says Joachim Krügel, Media 1 CEO.
DMB. planning offers the right brand mindset recommendations as to which short and medium-term measures can be strategically implemented to enable a rapid transition from surviving to thriving after the crisis.