AMA and DMB. are looking at the big picture

With the focus on "Control", AMA Marketing continues the umbrella campaign for the AMA Certificate of Quality. Demner, Merlicek & Bergmann/DMB. made sure to keep the look&feel of the previous spots - which consisted of individual vignettes. In almost twenty image sequences, AMA allows a look behind the scenes and explains the unique aspects of controlled food quality.

Security and a high level of trust are provided by 15,000 Certificate of Quality inspections per year. This motivates people to consciously look for products with the AMA Certificate of Quality when shopping.

The current spots focus on dairy and meat products. The campaign, which is running Austria-wide, shows in TV, print, online and on social media that AMA Marketing is looking at the big picture with the AMA Certificate of Quality.