From Zurich to Vienna: Jürgen Vanicek, head of consulting at Demner, Merlicek & Bergmann/DMB. appointed member of the executive board

Jürgen Vanicek previously spent 10 years in Zurich, including 7 years as business director and member of the executive board of the Y&R Group, Zurich. At Y&R, he was responsible for national and international clients such as Procter & Gamble, UBS, Microsoft, Migros and Nestlé. The agency group had 160 employees in Switzerland and Vanicek was able to make a difference there, emphasising on development and expansion of the service portfolio, from modern campaigning to platform business, development and the international marketing of digital products of the Y&R Group. In 2018, Jürgen Vanicek moved to the client side and worked for the internationally operating Swiss pharmacy and drugstore chain Dr. Bähler Dropa, where he was responsible for the digital transformation of a family business with 120 locations in German-speaking Switzerland.

Jürgen Vanicek previously spent 10 years in Zurich, including 7 years as business director and member of the executive board of the Y&R Group, Zurich. At Y&R, he was responsible for national and international clients such as Procter & Gamble, UBS, Microsoft, Migros and Nestlé. The agency group had 160 employees in Switzerland and Vanicek was able to make a difference there, emphasising on development and expansion of the service portfolio, from modern campaigning to platform business, development and the international marketing of digital products of the Y&R Group. In 2018, Jürgen Vanicek moved to the client side and worked for the internationally operating Swiss pharmacy and drugstore chain Dr. Bähler Dropa, where he was responsible for the digital transformation of a family business with 120 locations in German-speaking Switzerland.

Jürgen Vanicek looks confidently into the future: "In the last few months I have gotten to know and appreciate the team at DMB. Talented colleagues work together to drive customer success. We have brought in a lot of new business recently, such as Kores, Roche, Nespresso and soon we’ll finally have a car customer again. B2B business is also doing well. I am looking forward to the challenge ahead and many exciting projects.”

Marcello Demner: “To find Vanicek was a major coup for our COO, Melanie Rönnfeld. Despite the difficult circumstances of a lockdown, he was able to connect with the DMB. team and gained employee and customer acceptance. You’ll be hearing a lot more about him in the near future.”