It will probably be a different kind of summer for many Austrians this year. Most would rather stay at home than go travel the world. But if the home has to serve as a holiday destination, it needs sprucing up, which is where XXXLutz comes into play with its current range of products. Following this insight, the new campaign by DEMNER, MERLICEK & BERGMANN for the XXXL summer sale is designed as a holiday hit. None other than DJ Ötzi will perform together with the Putz family in a spot.

Instead of the usual holiday hit, DJ Ötzi delivers a different kind of summer hit, fitting for the year 2020, and let’s all of Austria in on a secret: A vacation can be a staycation!

Together with Film Factory, DMB. produced a TV campaign inspired by a music video with the Putz family and DJ Ötzi, which is intended to bring summer vibes into Austrian living rooms.

You don't have to go out into the world, the best place is home...

XXXLutz: DJ Ötzi stars with the Putz family