CBD is liquid yoga

Since 2016, BioBloom has been successfully producing CBD oils, CBD natural cosmetics and hemp foods as well as 100% plant-based food supplements from Burgenland. All their products are "Bio Austria" certified and therefore grown on Austrian fields.

BioBloom is one of the largest CBD producers in the DACH region and positions itself as a link between nature and science, as they work closely with medical and pharmaceutical experts. BioBloom is using their knowledge of organic farming to implement the traditional medicinal plant in our everyday lives.

Since the beginning of the collaboration with BioBloom in spring 2020, DMB developed a brand story that reflects the values and identity of the brand. The campaign combines a new, healthy and, above all, green lifestyle with the authentic essence of the company.

To ensure this, DMB. developed an all-encompassing relaunch of the packaging, creating a new brand image for BioBloom. There was also a soft relaunch of the website.

The CBD train arrived. In the course of the new campaign, DMB. designed the exterior of a tram that spent three months on the roads of Vienna.

"CBD and hemp has now arrived in society. The BioBloom tram is not only great advertising for us, but also creates awareness on the importance many people place on CBD and hemp products." said BioBloom founders and CEOs Elisabeth Denk and Christoph Werdenich.